Consumer Research & Brand Insights mined using the latest
technology and tools.
Actionable information that informs our strategic planning process.
At BigVoice our goal is to help our clients improve the accuracy and efficiency of marketing activities by providing fast, cost-effective digital solutions for consumer research, strategic planning, and measurement analytics.
Consumer & Brand InsightBigVoice has developed a set of consumer & brand insight tools and methodologies to deliver more meaningful consumer & brand information. Our insights are powered by:
- Patented text mining platform technology
- Cutting edge digital video and image tracking technology
- Customized online polling tools & technology
- Proprietary digital brand measurement tools
BigVoice BigData Analysis
Our new Big Data Analysis Platform utilizes patented technology to capture timely and precise consumer insight from the web and social media that can be used to more effectively reach, attract and engage consumers to accelerate business growth.
Our Big Data Analysis platform uses patented semantic categorization algorithms that consistently yield accuracy levels around 92% - much higher than the industry average. This platform allows us to analyze very large data sets much more efficiently and with very little human intervention.
BigVoice’s text-mining approach leverages proprietary semantic analysis tools to economically process large volumes of online user-generated content to produce market-structure perceptual maps and meaningful competitive landscape insights without interviewing a single consumer. The technology has been validated by comparing market structure insights mined from user-generated content to results obtained from traditional market-structure approaches based on both sales and survey data.
Our Big Data Consumer Research platform can deliver a variety of customized programs to mine core insight from blogs, forums, websites, Twitter, Facebook, Google+ or any other accessible digital text to discover what consumers are saying.
Our customized programs can provide a cost-effective source of ongoing, reliable, in-depth insight to reveal consumer attitudes, usage, habits, interests and new product development opportunities.
Big Sentiment Analysis
- Reveal top-of-mind brand associations, terms that differentiate between brands and terms that are most commonly associated with various brands.
- Discover new concept entities that consumers associate with a brand.
- Help refine messaging to increase consumer engagement.
Big Product Development Analysis
- Identify precisely targeted new product development and line extension opportunities.
- Find problems/gaps in competitor offerings to target those opportunities.
Big Brand Switching Analysis
- Discover which brands consumers are switching to and/or substituting.
- Investigate and evaluate complex relationships that relate to specific brands and consumer actions such as brand switching.
BigVoice Big Data Consumer Research programs can be developed to mine large amounts of online user-generated content or customized to suit clients who already have proprietary online community data. In either case our Big Data tools are designed to help marketers make the leap from data to insight with actionable information that creates a competitive advantage when making business decisions.
Concept & Copy TestingEvaluate individual executions or multiple campaign elements across any platform in markets all around the globe.
Online Program TrackingImprove the effectiveness of marketing programs by understanding how consumers are engaging with your campaign and whether a marketing message is "sticking".
Brand Share of Voice (SOV) AnalysisUnderstand how your brand ranks and how effective your online marketing performance is relative to industry competitors.
- Establish baseline performance
- Benchmark against competitors
- Identify issues
- Create strategic direction to improve your online programs and tactics