X-Ray Analytics > How X-Ray Analytics Work


An Overview of Our X-Ray Analyticssm








































  Metric What It Does for You How It Does it
  Core
Digital
Strength
Enables you to see the strength of your online presence and benchmark it against your competitors Uses a weighted index that combines 25 different metrics into 6 categories to determine the relative digital footprint of a brand’s web domains
  Social
Media
Impact
Enables you to see your brand’s overall impact within social media Uses a weighted index of metrics by combining 30 individual data points across 3 categories of social media
  Mobile
Signal
Strength
Enables you to see how well customers are able to find and interact with your brand when connecting to you via mobile device Measures how accessible your business’s website and digital content are to the top 10 mobile platforms and devices
  Campaign
Metrics
Enables you to benchmark and measure the success of your digital campaigns against your stated objectives. Indices include Attention, Attraction, Engagement Uses a set of outcome-driven metrics measuring customer behavior in response to an online marketing campaign
  Sentiment
Analysis
Enables you see how people are responding emotionally to your brand Using patented custom tools, provides a score on a spectrum of positive to negative sentiment
  Concept
Mining
Enables you to discover answers to questions you have about your brand that are based on what information you actually seek, not what is currently available Uses a next generation approach that combines text mining with semantic network analysis in a proprietary tool to reveal market structure


For more information contact info@BigvoiceUnlimited.com