Who is BigVoice Unlimited?

Peter Block
Expand or collapse bio

Chief Executive Officer

For over 10 years Peter worked on the client side of
business at The Block Drug Company on a unique
portfolio of consumer product brands (Sensodyne, Polident, Poligrip, Nytol). During his time at Block he was directly responsible for over $400 million in annual sales spread across managed subsidiary companies and distributors in over 35 countries. Despite its worldwide scope, Block Drug's niche marketing strategy allowed the company to compete successfully with the largest consumer product companies in the world. Part of the company's winning formula was a dedication to media and advertising spending behind their brands. Peter supervised two agencies worldwide (Grey and Publicis) working on aligning and making more efficient the brand message and the money allocated to marketing. While Peter was president of the International division, the business achieved double digit sales results ultimately resulting in a highly favorable change of ownership.

As CEO, Peter brings the client perspective to BigVoice, steeped in consumer product/package goods marketing and strategic business planning. As a partner in the business, he helps bridge the perspective from a traditional marketing to new media universe. His experience as a business leader, along with his management skills and creative instinct helps BigVoice create realistic and manageable solutions to business and marketing issues plaguing growing companies of all sizes.

Peter comes from a musical background. He has composed, produced and performed on dozens of recordings including his own catalogue of six LP's and one EP (Porterblockmusic.com).

Mark Burk
Expand or collapse bio

Content & Creative

As a writer and creative director at global advertising
agencies like BBDO, J. Walter Thompson and Deutsch,
as well as through his consultancy No Harmful Additives, Mark has been helping companies build BigVoices for 25 years. His experience spans almost every major business category from finance to fashion, pharmaceuticals to fast food, technology to breakfast cereal. His clients have included IKEA, U.S. Navy, Dodge, Bristol Meyers Squibb, Proctor & Gamble, AIG, Bowne, Pizza Hut, Burger King, Taco Bell, Foot Locker, Campbell's, General Mills, Tommy Hilfiger, Ann Taylor, and Panasonic, to name a few. No Harmful Additives specialized in content strategy, brand repositioning and bringing new brands (for Tommy Hilfiger) and new companies (for AIG) to market.

As Creative Director at BigVoice, Mark drives both content strategy and content creation for our clients. In this mashup role, Mark focuses on helping companies actively engage with the people most important to them. He's led the creation and development of social games designed to introduce quiet brands to new consumers, crazy Facebook apps that coax brand fans to share ideas, and video content that connects in startling ways. And that's just the beginning.

Mark teaches strategic thinking and creative execution to writers and art directors at New York’s School of Visual Arts. He's a founder of Adiocracy.com, an industry observer of the ways companies use advertising and social media to connect with consumers. As a writer, Mark's fiction has appeared in 'Best of' anthologies, and his film reviews and celeb profiles in Interview magazine. In his younger days as a tennis pro, Mark was known for his ability to turn anyone into a player. Mick Jagger is one student who owes a ridiculously wicked slice serve to Mark.

Linda Terjesen
Expand or collapse bio

Marketing

Linda is a results-oriented marketer with 20 years of
global brand building experience in North America, Europe
and Asia. She has a proven track record of driving sales and profit by identifying key brand insights and creating focused marketing strategies that build brand equity while improving ROI. She has created strategic initiatives for brands in a variety of product categories including oral care, OTC pharmaceuticals, personal care, nutritional supplements and household products.

As Chief Marketing Officer at BigVoice Linda leads digital brand building and global expansion efforts. Linda has always been focused on understanding the forces that drive consumer behavior and the changing factors that generate business growth. As online and offline marketing merge, and digital marketing tools evolve, Linda is committed to optimizing the integration of traditional and digital to leverage new technology for brand building.

Linda has worked with GlaxoSmithKline where she was Director, Global Category Management. She developed and implemented the business integration and expansion strategy, delivering double digit global brand growth, following the acquisition the Block Drug Company. Prior to joining the GlaxoSmithKline team she was Director of International Marketing for the Block Drug Company. She provided strategic business direction for the global marketing team supporting 15 affiliate companies in Europe and Asia.

Linda has an MBA in marketing and an undergraduate education in Psychology, a combination that supports her ongoing efforts to identify key consumer insights and develop innovative ways to build brand equity.

Chris Bryant
Expand or collapse bio

Digital

Chris is a digital media and marketing entrepreneur
with a passion for entrepreneurship. As an early
digital mover in New York City he has worked in all aspects of the online world, including producing content applications for early incarnations of AOL and MSN. He founded T3 Media in 1994, an interactive agency that began deploying interactive technology to build Big Voices online. He pioneered corporate webcasts as a marketing tool for Digital Equipment Corporation in 1995 and built some of the first database-driven corporate websites including American Express's Small Business Exchange in 1996. His roster of clients quickly grew to include some of the largest corporate and entertainment brands in the world including Microsoft, Deutsche Bank, Hearst, IBM, NTT, MCA/Universal, Primedia, Sony and Swiss bank.

As Chief Digital Strategist at BigVoice, Chris is responsible for corporate strategy, and overseeing business development, focusing on identifying new sales perspectives and requirements for product development. He also works with BigVoice's largest clients to help drive global digital marketing efficiency. He led the development of BigVoice's X-Ray Analyticssm—the industry's simplest and most comprehensive digital marketing metrics.

Chris is currently a Director on the Global Board for the Entrepreneurs' Organization. He also serves on the boards of several digital media and technology companies. He was a featured author in the book "Buying Web Services" (available from Wiley Publishing) and served on the original board of the World Wide Web Artists Consortium. Chris has been named one of the 100 Top Internet Executives by The Silicon Alley Reporter and was a Finalist for the Ernst & Young Entrepreneur of the Year.

Jessica Safran
Expand or collapse bio

Operations

Jessica is a creator of new things. By introducing
new service offerings for clients, in her role as VP, Operations,
Jessica grew T3 Media, Inc., one of the first and largest independent interactive agencies in New York City. Before coming to BigVoice, Jessica was at the New York Fed where she was charged with designing and leading a new internal marketing program for technology products, services and events. She enabled the New York Fed's technology department to promote technology offerings and service Fed employees more effectively, as well increase awareness within the Bank about technology innovation. Jessica also founded VitalSignage, a consultancy that specialized in executive coaching and business consulting, with a special focus on entrepreneurs and start-ups. For over a decade, she worked with executives and creatives facing new projects and business opportunities in companies including ADP, SymphonyIRI, Proctor & Gamble, Bauer Publishing, Wieden+Kennedy, JWT and Fallon.

As VP, Operations, Jessica ensures BigVoice services are well designed and delivered and is responsible for day-to-day operations. Her passion for information design, data visualization, user experience and social network theory inform her creative input at BigVoice and enables her to develop innovative solutions to problems on behalf of BigVoice clients.

Jessica has a master's from NYU's Interactive Telecommunications Program and as Managing Editor, co-founded NYU's first webzine in 1995 on digital culture, ITP Review.

She was recently named top finalist in NY Press' short fiction/essay contest and blogs at Smartly NY.

Robert Bloom
Expand or collapse bio

Strategic Advisor

Bob Bloom is a widely respected authority on
business growth. He advises firms of every type and
size on their growth strategies. As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he managed over 1000 employees and 12 US offices. Previously, as an entrepreneur, he grew a local US agency into a successful national agency. Bloom helped craft and implement the growth strategies of some of the world's largest companies and brands including BMW, L'Oreal, Nestle,' TGI Friday's, Zales, and Whirlpool. He also directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestl,' Juicy-Juice, T-Mobile US, Novartis' Theraflu and Triaminic. In his role as strategic advisor to BigVoice Unlimited, Bob provides some of our strategic consultancy services. Bob has been central to the formation of BigVoice and our point of view, and has helped us formulate our singular approach. Bob is author of THE INSIDE ADVANTAGE: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2008) and the The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Greenleaf Book Group, 2010).