News - What's Happening at BigVoice

Brand Equity of Niche Brands Grows Rapidly Online
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BigVoice Trend Update Shows New Brands Embrace New Methods to Market OTC Sleep Aids

New York, NY, May 10, 2012 - BigVoice monitors trends across various OTC categories to provide smart marketing solutions for niche brands. An analysis of the sleep aid category from late 2011 to May 2012 captured a snapshot of the rapid development of a niche category within the sleep aid category.

As recently as 2010, the sleep aid category was dominated by large OTC brands from well-known corporations such as Johnson & Johnson and GlaxoSmithKline. In recent years, the sleep aid category has mirrored many other OTC categories that have seen growth coming from users searching for more natural alternatives to traditional OTC products. What is remarkable about the recent proliferation of naturally positioned sleep aid brands is that they‘ve embraced a variety of new and traditional marketing methods to cost effectively launch their products, build brand equity, and accelerate growth.

Alteril™, Dream Water®, reBloom®, and Sleep Sheets™ are great examples of smart, nimble brands taking advantage of a window of opportunity to potentially level the marketing playing field. They have entered the market and developed a significant digital presence with unprecedented speed. These products are using various combinations of web-only product launches, new product forms, brilliant implementation of SEO, and consumer-engaging inbound marketing tools to create and leverage brand awareness and build brand equity prior to moving to traditional retail outlets.

Every marketer knows there are many potential pitfalls along the path from new product development to successfully establishing a brand following the launch. These new brands have rapidly earned a position in the digital environment. Some have already expanded distribution to traditional retail shelves. Others may or may not follow. They are all a long way from long-term success, however, they are certainly waking up the dynamics of a formally sleepy category.

Stay tuned for future BigVoice trend updates on how niche brands are using more efficient methods to deliver brand message and build brand equity.

About BigVoice Unlimited
BigVoice Unlimited is a Strategic Digital Marketing Agency. BigVoice creates powerful brand building strategies and uses proprietary leading edge analytics to measure marketing effectiveness and accelerate business growth.
Visit BigVoice Unlimited at http://www.bigvoiceunlimited.com/.

For further information please contact:
Linda Terjesen, BigVoice Unlimited 212-675-5740 linda@bigvoiceunlimited.com

Social Recruitment Program Builds Employer Brand Equity
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BigVoice Unlimited announces social recruitment program for Acumen Solutions

New York, NY, April 26, 2012 - BigVoice Unlimited, a Strategic Digital Marketing Agency has developed a Social Recruitment Program designed to build employer brand equity for Acumen Solutions, a technology and business consulting services firm. Working with Acumen Solutions Recruitment, BigVoice was engaged to boost the power of their employer brand online.

“Your brand is not who you say you are, but who your customers say you are. This is even truer in recruiting, when your customers -- your candidates -- can develop strong opinions very quickly,” said Mark Burk, Creative Director at BigVoice.

Goals for the Social Recruitment Program are to fill the recruitment funnel with qualified job candidates and to develop a relationship with potential candidates not currently active – all of which will also build employer brand equity. Three key aspects of the program are:

  • Foundational development of online presence
  • Candidate or category-specific content development
  • Engaging employees to advocate and share online on behalf of Acumen Solutions

Employer brand equity begins by first developing the foundational elements, starting with a company’s Careers section on their website, and focused content distribution designed connect with their candidate target audience.

“We were very, very impressed by the Social Recruitment Program BigVoice developed for us,” said Adam Solomon, Recruiting Manager at Acumen Solutions. “We’ve needed a social media plan, and what we have now is an incredibly detailed, step-by-step guide. It will help us build our employer brand by developing our community of candidates, especially among those who are not actively seeking, as well as engage internal stakeholders in the recruitment process.”

Acumen’s Social Recruitment initiative is tied to their larger corporate marketing efforts. “Building their Employer brand equity plays a strong role in supporting these efforts,” said Mark Burk.

About Acumen Solutions
Acumen Solutions is the trusted leader in Enterprise Cloud Transformation, helping organizations realize dramatic improvements in productivity and profitability through innovations in business and technology. Industry and government leaders including American Express, Comcast, McKesson, and the US Securities and Exchange Commission rely on our global consultants to deliver cloud solutions that yield exceptional results. We apply this same focus on results to our unparalleled social responsibility program, generating sustainable impact across our local communities. Visit Acumen Solutions at www.acumensolutions.com

About BigVoice Unlimited
BigVoice Unlimited is a Strategic Digital Marketing Agency. BigVoice creates powerful brand building strategies and uses proprietary leading edge analytics to measure effectiveness and accelerate business growth.
Visit BigVoice Unlimited at http://www.bigvoiceunlimited.com/.

BigVoice Consumer Research Platform Generates Competitive Advantage
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BigVoice Unlimited announces fast, cost effective Big Data Analysis Tools

New York, NY, April 10, 2012 - BigVoice Unlimited, a Strategic Digital Marketing Agency has developed a comprehensive set of consumer research tools and methodologies designed to deliver more meaningful web-based consumer insight & brand information.

At BigVoice our goal is to help our clients improve the accuracy and efficiency of marketing activities by providing fast, cost-effective digital solutions for consumer research, strategic planning, and measurement analytics. Our new Big Data Analysis platform utilizes patented technology to capture timely and precise consumer insight from the web and social media that can be used to more effectively reach, attract and engage consumers to accelerate business growth.

“Our top-tier Big Data Analysis platform uses patented semantic categorization algorithms that consistently yield accuracy levels around 92% - much higher than the industry average.” said Chris Bryant, BigVoice’s head of digital strategy. “This platform allows us to analyze very large data sets much more efficiently and with very little human intervention.”

BigVoice’s text-mining approach leverages proprietary semantic analysis tools to economically process large volumes of online user-generated content to produce market-structure perceptual maps and meaningful competitive landscape insights without interviewing a single consumer. The technology has been validated by comparing market structure insights mined from user-generated content to results obtained from traditional market-structure approaches based on both sales and survey data.

Our Big Data Consumer Research platforms can deliver a variety of customized programs to mine core insight from blogs, forums, websites, Twitter, Facebook, Google+ or any other accessible digital text to discover what consumers are saying.

Our customized programs can provide a cost-effective source of ongoing, reliable, in-depth insight to reveal consumer attitudes, usage, habits, interests and new product development opportunities.

Big Sentiment Analysis
  • Reveal top-of-mind brand associations, terms that differentiate between brands and terms that are most commonly associated with various brands.
  • Discover new concept entities that consumers associate with a brand.
  • Help refine messaging to increase consumer engagement.
Big Product Development Analysis
  • Identify precisely targeted new product development and line extension opportunities.
  • Find problems/gaps in competitor offerings to target those opportunities.
Big Brand Switching Analysis
  • Discover which brands consumers are switching to and/or substituting.
  • Investigate and evaluate complex relationships that relate to specific brands and consumer actions such as brand switching.

BigVoice Big Data Consumer Research programs can be developed to mine large amounts of online user-generated content or customized to suit clients who already have proprietary online community data. In either case our Big Data tools are designed to help marketers make the leap from data to insight with actionable information that creates a competitive advantage when making business decisions.

About BigVoice Unlimited
BigVoice Unlimited is a Strategic Digital Marketing Agency. BigVoice creates powerful brand building strategies and uses proprietary leading edge analytics to measure effectiveness and accelerate business growth.
Visit BigVoice Unlimited at http://www.bigvoiceunlimited.com/

BigVoice Unlimited adds Linda Terjesen as CMO
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Linda Terjesen will lead BigVoice brand building marketing initiatives

New York, NY, March 23, 2012 - As another step in its strategy to build the best consumer packaged goods digital marketing agency in the industry, BigVoice Unlimited CEO Peter Block announced the addition of Linda Terjesen as Chief Marketing Officer. “I am thrilled to be working with Linda again. She brings an intuitive knack for translating consumer insight into marketing action, a great addition to the multidisciplinary BigVoice team and our digital marketing agency,” said Peter Block, CEO.

At BigVoice, Linda will focus on optimizing the marketing strategy and digital tools that build brand equity. Linda has spent the last 20 years leading teams into new marketing territory and building brands in global markets. She has both digital consulting and corporate experience and has created strategic initiatives for clients in multiple consumer product categories including oral care, OTC, personal care, nutritional supplements and household products. She has worked with GlaxoSmithKline as Director, Global Category Management, where she developed and implemented the business integration program that delivered double-digit global growth for the Sensodyne toothpaste brand. Prior to joining the GSK team she was Director of International Marketing for the Block Drug Company where she worked with Peter Block to provide global marketing direction for 15 affiliate companies in Europe and Asia.

“At BigVoice there is no 'digital divide.' We don’t see a distinction between traditional and digital marketing, we see an opportunity to use new technology and platforms to create more effective and efficient marketing communication. I’m so pleased to have the opportunity to work with such a talented team that understands both targeted digital technology and innovative marketing programs are necessary to drive brand growth. My focus at BigVoice will be the same as it’s always been, providing customized marketing programs that drive brand growth,” said Linda, CMO.

About BigVoice Unlimited
BigVoice Unlimited is a Strategic Digital Marketing Agency. BigVoice creates powerful brand building strategies and uses proprietary leading edge analytics to measure effectiveness and accelerate business growth.
Visit BigVoice Unlimited at http://www.bigvoiceunlimited.com/